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Job changes within Blanco


The continuous growth of Blanco has led to job changes within the Blanco team. Let’s delve into what’s new and share thoughts on these new roles.

Wilfred van Roosmalen – Managing Director Netherlands

Wilfred van Roosmalen takes up the role of Managing Director Netherlands. Although Wilfred was already the first commercial contact for many new and existing clients, he is now also formally responsible for the Dutch market.

Wilfred: The growth of Blanco as a company naturally leads to the growth of the Blanco team. It is then nice for our customers to have a familiar face and a fixed point of contact. I am always ready to speak to both new and existing customers and keep them informed of developments within Blanco.”

Theo Nout – Director Technical Sales

As of today, Theo Nout holds the role of Director Technical Sales. Within this role, Theo will focus on customers, with a special focus on product development. This role – bridging the gap between customer and product – suits Theo perfectly.

Theo: In the past, I have enjoyed making customers happy by thinking along with them about how to use the product optimally. Now that the organisation is growing, we notice that the need for a strong technical sales force has increased. As always, I am happy to help our customers and think along with them about the product.” 

Johan Verschelden – COO

Johan Verschelden takes over as COO from Theo. As former COO of Delta Lloyd Securities, Johan has a lot of experience setting up and running an operations department. 

Johan: In recent years, the number of Blanco clients has increased significantly. More customers have started using the Blanco platform, which has led to a greater demand for operations and support capacity. In addition, we want to complete each delivery with great care and attention; we are also scaling up capacity for this.”

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